The why of Style


The symbol captures the essence of mobility, innovation, and self-expression.

The diagonal fork element represents both STYKE, the foldable bike, and STYPED, the wearable transforming moped:
icons of urban freedom and engineering elegance on the ground

The upper wing element refers to STYCRAFT, the foldable helicopter:
a vision of personal flight and aerial freedom

Together, they form a stylized Y:
the intersection between technology, motion, and identity

Originally born to symbolize the coolest way to move by land or by air, the symbol is set to expand and represent everything that’s stylish to use, wear, or experience

it’s a statement of Self-esteem, aesthetic, and attitude